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Tips about branding, marketing strategy, messaging, and more!
How to Overcome Fear and Perfectionism to Launch Your New Product and Service Confidently
You talked yourself out of launching your new service or product. You think about all the steps you need to take to launch the product. You want everything to be perfect before you launch. Before you know it, you haven't launched for months. You can take some simple,...
Brand Exercise: Strengthen Your Personal Brand in 20 Minutes
Your Personal Brand It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. - Warren Buffett Your personal brand is your reputation and many of the most influential leaders think differently about...
Google Alerts can improve your personal brand
Google Alerts can be your eyes and ears. There's a saying, "you can't be everywhere at once". I disagree a bit with this thought process when it comes to your personal brand. Let me explain why. I'm not saying that you can be everywhere. However, with the versatile...
Dolly Parton: The Enduring Legacy of an American Icon
Dolly Parton is one of the most well-known American country music singers. She also is an entrepreneur, songwriter, record producer, and multi-instrumentalist. In addition, Dolly Parton is an actress, author, humanitarian, and more. She is a living legend, an icon,...
How to Stop Comparing Yourself To Others
We've all done it. No matter who I talk to, an entrepreneur starting out or a seasoned business owner, they've told me that they've compared themselves to others. From wanting to travel more to growing our Instagram followers to making more money, we are often...
November 2022 Reading List: Interesting Books for Entrepreneurs
November brings changing leaves. In addition, you may be dreaming of pumpkin-flavored treats, warm soups, and crisper, cooler air. It's also the perfect time to explore new horizons and faraway places through a great book. Books for Purpose-Driven Entrepreneurs and...
Brand Vision: Why it Matters for Service-based Entrepreneurs
I remember sitting in a classroom with about 30 other new employees during the first week of my new job as a marketing manager. After hearing the organization’s brand vision, mission, and core values, the instructor asked for a volunteer to repeat them aloud. Despite...
The 4 C’s of Social Media Marketing for Brands
Do you ever draw a blank when creating social media content for your brand? Are you unsure of what social media platforms you should be on to build your brand and your business? Let me share the 4 C's of Social Media. The Four P's of Marketing You probably are...
Moving past fears to experience freedom
Do It Just Because You Want To I constantly encourage my children, family members, friends, and clients to move past fears in order to become their best selves. To dig deep to better understand their “why” – their purpose in life – and how to use their inner gifts to...
Brand journaling: Do you have brand authenticity?
Brand Authenticity Lately, I hear the buzzwords "authentic" and "authenticity" wherever I turn. Does it mean being "true to yourself", "original" or genuine? In terms of branding, authenticity is the communication of values and beliefs that are at the center of the...
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One Full Life is a branding consultancy that creates intentional brand experiences for purposeful entrepreneurs and leaders, including brand strategy, marketing plans, messaging, and more!
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